Portfolio projects · 4 guides · public data

Data analyst portfolio projects

Four projects that look like real analyst work, on public datasets you can download today. Each guide starts from a business question and ends with a write-up, and every step links to the levels that teach the skill.

The projects

Between them they cover Excel, Power BI, SQL, pandas and basic statistics. Two finished projects with good write-ups beat six half-done notebooks.

Excel, Power BI · Beginner · 10 to 13 hours

E-commerce sales dashboard

Which product categories and regions drove revenue in 2017, and where did average order value slip?

Data: Brazilian E-Commerce Public Dataset by Olist · Online Retail II · Financial Sample workbook

Open the guide

SQL, pandas · Intermediate · 12 to 16 hours

Customer cohort retention analysis

What share of first-time customers order again within 90 days, by month of first order, and is it improving?

Data: Online Retail II · Brazilian E-Commerce Public Dataset by Olist · theLook eCommerce

Open the guide

Python, Statistics · Intermediate · 8 to 12 hours

A/B test analysis and write-up

Did the new landing page convert better than the old one, by enough to be worth shipping?

Data: A/B testing (ab_data.csv) · Marketing A/B Testing · Mobile Games: A/B Testing (Cookie Cats)

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SQL, Power BI, Excel · Advanced · 14 to 20 hours

Monthly KPI report with SQL and Power BI

How did revenue, orders, average order value and return rate move this month, against last month and the same month last year, and why?

Data: AdventureWorks sample databases · theLook eCommerce · Brazilian E-Commerce Public Dataset by Olist

Open the guide

What every guide gives you

  1. A question, not a dataset

    Each project starts from what a manager would ask, written as a SMART goal. Reviewers look for that first: it shows you know why the analysis exists.

  2. Steps you can practise first

    Frame, clean, analyze, chart, write up. Every step links to AnalystQuest levels where you can try the skill on the Harbor & Pine data before you use it on the real files.

  3. Something to show

    A README structure for GitHub, a LinkedIn post outline, two CV bullets and a write-up template you can copy, plus the mistakes that reviewers notice.

Which one first

Applying for Excel or BI roles
Start with the sales dashboard, then the monthly KPI report.
Applying for SQL or Python roles
Start with cohort retention; it shows both languages and a check that they agree.
Product or marketing analyst roles
The A/B test write-up is the closest to the job, and the write-up is what interviewers ask about.
Preparing for interviews
Be ready to walk through one project in five minutes: question, data, one hard decision, result. The interview questions cover the follow-ups.

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