KPIs for data analysts

Learn the business metrics every analyst reports: revenue, AOV, LTV, CAC, conversion, retention, churn and margin, defined honestly and computed in SQL and pandas on real store data.

You can define a KPI so it cannot lie, compute it from raw orders, spot a ratio that moved because the mix moved, and build the KPI sheet a leadership team reads every week. Every level is open; the path only suggests an order.