1. Lighthouse

Level 3 · The question picks the chart

The request

From Priya Shah, Head of Data

“Before you build any charts for the team, a quick check from me. Which chart would you reach for here?”

Your goal

Choose the chart that answers the question.

Laura asks: "Are most of our 2025 orders small, with a few huge baskets, or are order values spread evenly?" You have one number per order (its value). Which chart answers this best?

Pick one answer, then check it.

The lesson

Five questions, five charts

Pick a chart by the question it has to answer, never by how it looks. Almost every analyst question falls into one of five kinds:

The question The chart matplotlib pandas
How does something change over time? Line ax.plot kind="line"
How do categories compare? Bar ax.bar / ax.barh kind="bar" / "barh"
How are the values spread out? Histogram ax.hist kind="hist"
Do two numbers move together? Scatter ax.scatter kind="scatter"
What is a total made of? Stacked bar (or a pie) ax.bar(..., bottom=) kind="bar", stacked=True

A quick test for the first two: does the x-axis have a natural order, like days or months? Then a line. Are they categories with no order, like channels or return reasons? Then bars.

The same data, different questions

Harbor & Pine’s order values can answer several questions, each with its own chart:

  • “Did order values grow over the year?” Average value per month, as a line.
  • “Which channel has the biggest baskets?” Average value per channel, as bars.
  • “Are most orders small?” Every order’s value, as a histogram.
  • “Do pricier products sell fewer units?” One point per product, price against units, as a scatter.

So the data alone doesn’t pick the chart. The question does.

Why pies are rarely the answer

The eye compares lengths well and angles badly. Six slices of similar size, such as the six product categories, are almost impossible to rank in a pie, while six sorted bars rank themselves. Keep pies for two or three parts of one total, like the three sales channels, and only when the exact differences don’t matter.

Common mistakes

  • Drawing a line between categories that have no order: it suggests a trend that isn’t there.
  • Answering a distribution question with an average. The average of 2025 completed orders is $535.90, but half of them are under $257.96; one number can’t show that.
  • Using a pie for many parts, or for parts that don’t add up to one total.
  • Putting two questions in one chart. If you need two answers, draw two charts.

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