1. Lighthouse

Level 2 · Business baskets against consumer baskets

The request

From Megan Collins, Head of Sales

“I'm told our business accounts spend a lot more per order than consumers. How different are their order values really, in 2025? I want the picture and the numbers.”

Your goal

Using order lines with quantity > 0 from orders with status 'completed' placed in 2025, compute each order's value (sum of quantity * unit_price * (1 - discount_pct / 100)) and attach the customer's segment. Set result to a DataFrame with columns segment, n_orders, median_value and mean_value (both rounded to 2), one row per segment, sorted by segment A to Z, index reset. Draw both distributions with sns.histplot and hue.

  • Use the customers DataFramenot done yet
  • Use the orders DataFramenot done yet
  • Show exactly segment n_orders median_value mean_valuenot done yet

Your code

Python

Loading the editor…

    ResultPreview of customers · press Run to see yours
    Preview of customers
    customer_idfirst_namelast_nameemailcity
    1OwenHudsonowen.hudson@icloud.comSan Francisco
    2DouglasMendozadmendoza69@gmail.comAtlanta
    3HenryBrookshbrooks@lakesidecafe.comLos Angeles
    4BrianGrahambgraham@bluecedarhomes.comSeattle

    Mote checks your result

    Press Run. Each row that matches the goal becomes a firefly in your lantern.

    DataFrames

    Loaded for you as pandas DataFrames, plus pd and np.

    customers2,018 rows · 9 columns
    • customer_idinteger
    • first_namevarchar
    • last_namevarchar
    • emailvarchar
    • cityvarchar
    • statevarchar
    • signup_datedate
    • segmentvarchar
    • referral_sourcevarchar
    First 5 rows of customers
    customer_idfirst_namelast_nameemailcitystatesignup_datesegmentreferral_source
    1OwenHudsonowen.hudson@icloud.comSan FranciscoCA2022-06-02consumersearch
    2DouglasMendozadmendoza69@gmail.comAtlantaGA2022-06-02consumerNaN
    3HenryBrookshbrooks@lakesidecafe.comLos AngelesCA2022-06-04businessNaN
    4BrianGrahambgraham@bluecedarhomes.comSeattleWA2022-06-06businesspinterest
    5KyleJimenezkjimenez27@yahoo.comIndianapolisIN2022-06-07consumerNaN
    orders12,000 rows · 7 columns
    • order_idinteger
    • customer_idinteger
    • order_datetimestamp
    • statusvarchar
    • channelvarchar
    • shipping_feedecimal
    • coupon_codevarchar
    First 5 rows of orders
    order_idcustomer_idorder_datestatuschannelshipping_feecoupon_code
    10011252023-01-01 20:51:19completedweb0.00NaN
    10021562023-01-02 07:58:46completedweb0.00NaN
    1003222023-01-02 10:25:27completedmarketplace4.99WELCOME10
    1004482023-01-02 11:21:51completedmarketplace4.99WELCOME10
    1005822023-01-02 11:43:36completedweb0.00WELCOME10
    order_items30,338 rows · 6 columns
    • order_item_idinteger
    • order_idinteger
    • product_idinteger
    • quantityinteger
    • unit_pricedecimal
    • discount_pctdecimal
    First 5 rows of order_items
    order_item_idorder_idproduct_idquantityunit_pricediscount_pct
    11001121931.990.00
    21001154311.990.00
    31002154411.990.00
    410021941149.000.00
    51002193219.990.00
    products120 rows · 8 columns
    • product_idinteger
    • namevarchar
    • categoryvarchar
    • subcategoryvarchar
    • unit_pricedecimal
    • unit_costdecimal
    • launched_ondate
    • is_activeboolean
    First 5 rows of products
    product_idnamecategorysubcategoryunit_priceunit_costlaunched_onis_active
    101Vale Velvet LoveseatFurnitureSofas1659.00NaN2023-09-11true
    102Alder Oak Coffee TableFurnitureTables919.00503.502024-05-16true
    103Orchard Rattan Dining ChairFurnitureChairs789.00429.872023-05-27true
    104Upland Oak BookcaseFurnitureStorage429.00214.702022-12-20true
    105Avery Leather Bed FrameFurnitureBeds449.00232.702021-08-31true
    returns1,673 rows · 5 columns
    • return_idinteger
    • order_item_idinteger
    • returned_ondate
    • reasonvarchar
    • refund_amountdecimal
    First 5 rows of returns
    return_idorder_item_idreturned_onreasonrefund_amount
    1142023-01-10damaged83.69
    2422023-01-10wrong_item19.99
    31052023-01-14wrong_item10.99
    4242023-01-16changed_mind26.99
    51262023-01-16late20.99
    employees60 rows · 8 columns
    • employee_idinteger
    • first_namevarchar
    • last_namevarchar
    • departmentvarchar
    • titlevarchar
    • manager_idinteger
    • hire_datedate
    • salaryinteger
    First 5 rows of employees
    employee_idfirst_namelast_namedepartmenttitlemanager_idhire_datesalary
    1CatherineHaleExecutiveChief Executive OfficerNaN2016-03-01285000
    2RobertKimExecutiveChief Operating Officer12017-01-09235000
    3MeganCollinsSalesHead of Sales12018-04-16172000
    4ChloeGutierrezSalesAccount Executive32020-01-2172000
    5FrankBellSalesAccount Executive32023-05-2173000
    web_sessions40,000 rows · 7 columns
    • session_idinteger
    • customer_idinteger
    • started_attimestamp
    • devicevarchar
    • sourcevarchar
    • pages_viewedinteger
    • convertedboolean
    First 5 rows of web_sessions
    session_idcustomer_idstarted_atdevicesourcepages_viewedconverted
    1NaN2023-01-01 23:02:24mobilepaid1false
    2182023-01-01 15:07:49desktoppaid1false
    3NaN2023-01-01 16:55:46desktopdirect7false
    4NaN2023-01-01 12:43:28mobileorganic3false
    5NaN2023-01-01 13:06:21mobilesocial2false
    marketing_spend3,276 rows · 3 columns
    • spend_datedate
    • channelvarchar
    • amountdecimal
    First 5 rows of marketing_spend
    spend_datechannelamount
    2023-01-01paid492.99
    2023-01-01email37.38
    2023-01-01social200.53
    2023-01-02paid709.13
    2023-01-02email64.13

    The lesson

    histplot draws a distribution

    sns.histplot is seaborn’s histogram. Same pattern as every seaborn function: the table, then column names.

    ax = sns.histplot(data=per_order, x="value", bins=30)

    Compared with ax.hist, the gain is hue=: one call draws a histogram per group, in different colors, with a legend.

    ax = sns.histplot(data=per_order, x="value", hue="segment", bins=30,
                      element="step", stat="density", common_norm=False, kde=True)
    • element="step" draws outlines instead of filled bars, so overlapping groups stay readable.
    • stat="density" with common_norm=False scales each group to its own size. Without it, the 3,162 consumer orders would dwarf the 1,133 business ones and you’d compare group sizes instead of shapes.
    • kde=True adds a smooth curve over each histogram, an estimate of the distribution’s shape.

    The numbers behind the shapes

    A chart shows the difference; numbers measure it. Named aggregation gives one row per segment:

    per_order.groupby("segment", as_index=False).agg(
        n_orders=("order_id", "size"),
        median_value=("value", "median"),
        mean_value=("value", "mean"),
    )
    #     segment  n_orders  median_value  mean_value
    #    business      1133        706.90     1059.42
    #    consumer      3162        183.77      348.31

    A business order is typically about four times a consumer order. Business accounts placed 26% of 2025’s completed orders but brought 52% of the revenue. In both groups the mean is far above the median, because a few very large baskets pull it up: the medians are the fairer “typical order”.

    Trimming the view, not the data

    A handful of orders above $3,000 stretch the x-axis so far that the bulk of the chart is squeezed into the left edge. It’s fine to draw only orders up to $3,000 and say so in the axis label. The numbers in result still use every order. Trim what you show, never what you compute, and tell the reader where you cut.

    Common mistakes

    • Plotting order lines instead of orders: a basket of five lines would count five times.
    • Merging the segment with a key that isn’t unique on the customers side. validate="many_to_one" stops that early.
    • Comparing two groups of very different sizes with raw counts instead of densities.
    • Quoting only the means of skewed groups.
    • Leaving kde=True on a small group. With a few dozen values the smooth curve invents bumps that aren’t there; trust the bars and the medians.

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